Brevo Review 2026: The Best Free Email Marketing Tool for Freelancers?

300 emails per day and up to 100,000 stored contacts, permanently, with no credit card. The contact allowance is the part that matters most: Brevo charges for emails sent, not contacts stored, so a 5,000-name list costs nothing until you mail it — the opposite of Mailchimp's model. The catch is that 300 is a daily cap, not a monthly pool. It works out to roughly 9,000 a month, but one send to a 500-person list breaks it on that day no matter how quiet the rest of the month was (the remaining recipients are not queued — you resend the campaign by hand the next day). Two further limits: the Brevo logo appears in every email, and automation is capped at 2,000 contacts across all active automations.

There is no public Brevo coupon code, and any site offering one is almost certainly recycling an expired promotion. The discount that actually exists is built into the pricing page: paying yearly instead of monthly takes up to 40 % off, applied automatically at checkout rather than through a code. Brevo labels it as a coupon in its own interface, which is where the search term comes from. If you are not ready to commit to a year, the free plan — 300 emails a day, no time limit — is the real way to pay nothing. Checked September 2026.

Yes — Sendinblue rebranded to Brevo in 2023. Same company, same product, same account; only the name and domain changed. Old Sendinblue tutorials and integration guides still apply, and existing customers kept their logins and data. The rename reflected the product growing past email marketing into CRM, transactional email, SMS and live chat. You will still see the old name in third-party integration directories, which lag behind rebrands.

Yes — the free plan runs without a time limit and without a credit card. You can store up to 100,000 contacts and send 300 emails per day. Limits: Brevo logo in all emails, automation capped at 2,000 contacts, and a campaign to more than 300 people has to be resent by hand the next day.

The pricing model: Mailchimp charges by contact count — beyond 250 contacts you pay, and it gets expensive fast. Brevo charges by emails sent. Anyone with a large list who emails infrequently pays significantly less with Brevo — as long as the list fits the tier: the three cheapest Starter and Standard tiers hold only 500, 1,500 and 2,500 contacts, while the free plan holds 100,000. Mailchimp has a more intuitive interface; Brevo offers more in the free plan (storage for up to 100,000 contacts). Full head-to-head: our Brevo vs Mailchimp comparison.

If the 300-emails-per-day cap doesn't fit your sending pattern: MailerLite gives you 250 subscribers and 2,500 emails per month free since its July 2026 plan change, and Kit is free for up to 10,000 subscribers with a creator focus. Mailchimp's free plan was cut to 250 contacts in 2026 and is rarely the better pick. All options are compared in our email marketing tools guide.

Yes — Brevo is a European company headquartered in Paris that stores data on EU servers. This simplifies GDPR compliance compared to US providers like Mailchimp, where you document the transfer basis (Data Privacy Framework or standard contractual clauses) yourself.

Once you send more than 300 emails per day or want to remove the Brevo logo. Starter costs $9/month ($8.08 annual) for 5,000+ emails. Removing the Brevo logo in Starter is an add-on ($12/month, $10.80 billed yearly), and Starter's cheapest tier holds only 500 contacts. In Standard ($18/month) the logo is gone without an add-on, along with full automation and A/B testing — though its entry tier holds the same 500 contacts.

Brevo's Free plan allows 300 emails per day — that's roughly 9,000 emails per month if you send daily. Other free-plan limits in 2026: up to 100,000 stored contacts (against Mailchimp's 250-contact free cap), marketing automation up to 2,000 contacts, transactional emails included, drag-and-drop builder, SMS marketing (pay-per-send), CRM with up to 100,000 contacts, sales pipeline. Brevo logo appears on all sent emails until you upgrade to Starter+ with the logo-removal add-on, or to the Standard plan and above where it's included.

Brevo is best when your contact list is large but you send infrequently — the email-volume pricing model is dramatically cheaper than Mailchimp's contact-count model at scale. Mailchimp wins on UX polish, template variety and integration ecosystem, but pricing scales aggressively past 250 contacts. Kit (formerly ConvertKit) is the strongest for creators and content-based freelancers — clean tag-based subscriber management, strong automation for digital products. For freelancers with newsletters and growing lists: Kit. For client work + transactional: Brevo. For e-commerce + visual heavy: Mailchimp.