Marketing Freemium

WhatConverts Review 2026: Call & Lead Tracking Tested

Fastlancer Team · Updated: Jun 15, 2026

4.0/5 Fastlancer Rating

Try WhatConverts

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Ideal for

Performance marketers and consultants attributing Google Ads or SEO budgets to actual leads
Agencies serving service businesses (legal, home services, healthcare) where calls are the main conversion
Solo operators who need to know exactly which campaign produces which lead

Free to start?

Yes – 14-day free trial, no credit card required

USP

Captures every lead type (calls, forms, chats, transactions) and attributes them down to the marketing channel – not just clicks

WhatConverts is a lead and call tracking platform that solves the exact problem Google Analytics falls short on for performance marketers and agencies: who called, where did the call come from, and what's that lead actually worth? For service businesses – law firms, contractors, consultants, healthcare – calls are often the most common conversion. Without call tracking, every marketing optimisation stops at the click, not the revenue.

TL;DR

Best forMarketers with service-business clients & call conversions

WeaknessCall usage fees billed extra, US-first focus

Price & trialFrom $30/mo · 14 days free (no card)

When does WhatConverts make sense?

If you do performance marketing for service clients – law firms, contractors, coaches with initial-call conversions.
If you need to attribute Google Ads to real leads – without call tracking, many campaigns are unmeasurable.
If you need multi-channel attribution – calls, forms, chats and transactions in one dashboard.
If your business is purely digital – SaaS, e-commerce and content sites usually don't need call tracking.
If you have very high call volume – usage fees scale fast; at that scale, in-house may be cheaper.

Pros & Cons

Pros

Multi-channel attribution: calls, forms, chats and transactions in one dashboard
14-day trial with no credit card – fair entry
Solid integrations with Google Ads, GA4, Meta Ads, HubSpot and major CRMs
Call recording and transcript review for quality control
Lead scoring and manual lead qualification right in the dashboard

Cons

Call usage fees billed on top of plan fees – can get expensive at high call volume
Pro plan price (~$80/mo) on the upper end for solo consultants
Local numbers in some non-US markets limited
UI is functional but less polished than CallRail
Reporting templates limited without higher-tier plan

What does WhatConverts offer?

WhatConverts captures and attributes all four major lead types in one platform:

Call Tracking: Dynamic phone numbers that swap based on source (Google Ads, SEO, print). Call recording, scoring and lead grading.
Form Tracking: All web forms are captured and linked to source, campaign and keyword. Works with external form builders (Typeform, Gravity Forms).
Chat Tracking: Integrates with major live-chat tools so chat leads are attributed too.
Transaction Tracking: E-commerce transactions can be linked to the original marketing source.
Lead Manager: Central dashboard for every incoming lead – manual qualification, scoring and routing.

How WhatConverts works in practice

The typical workflow: you create a tracking number for a Google Ads campaign. WhatConverts dynamically swaps the ad's phone number with the tracking number. Callers dial that number; the tool records, tags the call with the campaign and keyword, and reports the conversion back to Google Ads – where you can then see which ad drove which calls.

WhatConverts vs. CallRail

CallRail is the best-known competitor. The comparison:

	WhatConverts Pro	CallRail Pro
Price	~$80/mo	~$95/mo
Call Tracking	✓	✓ (specialised)
Form Tracking	✓ included	✓ (add-on)
Chat Tracking	✓	✗
Transaction Tracking	✓	✗
UI polish	Functional	More polished

Verdict

WhatConverts isn't the right tool for every freelancer – but anyone doing performance marketing for service clients can't get around call tracking. Compared to CallRail, WhatConverts is broader (forms, chats, transactions) and slightly cheaper at the Pro tier. For marketers operating mainly outside the US, the tracking-number selection is more limited – that's the biggest barrier before adoption.

Pricing

Basic

$30

per month, call & form tracking, 1 tracking number

Call tracking & recording
Web form tracking
Live chat tracking
Lead Manager dashboard
Basic reporting

Recommended

Pro

$80

per month, plus conversion attribution

Everything in Basic
Multi-touch attribution
Google Ads / GA4 / Meta integration
Calls by source, keyword & ad
Advanced reports & dashboards

Premium

$170

per month, lead routing & API

Everything in Pro
Lead distribution & routing
Full API access
White-label reports
Advanced custom fields

Elite

Contact sales

custom limits, dedicated support

Everything in Premium
Sub-account management for agencies
Custom onboarding
Dedicated account team

Prices may change — check the official website for current plans.

Frequently Asked Questions

How much does WhatConverts cost?

The four plans start at $30 (Basic), $80 (Pro), $170 (Premium) and custom terms (Elite). Important: call usage fees are billed on top – typically $0.03–0.07 per minute for US numbers, more for international. As of June 2026.

Can I try WhatConverts for free?

Yes. WhatConverts offers a 14-day trial with no credit card. You get access to all Pro plan features and can test call tracking, form tracking and attribution in your own setup before committing.

WhatConverts vs. CallRail – what's the difference?

CallRail specialises in call tracking and has a slightly more polished UI. WhatConverts is broader – calls, forms, chats and transactions in one tool. If you only track calls, CallRail is simpler. If you want multi-channel attribution, WhatConverts is the right pick.

Does WhatConverts work outside the US?

Yes, but with caveats. Local tracking numbers are available across major English-speaking and European markets, but the selection of area codes is smaller than in the US. The platform is clearly built for US/UK markets first, with international support layered on top.

Verdict

WhatConverts is one of the few tools that honestly solves the conversion problem for service businesses: a marketer optimising Google Ads for law firms, home-service contractors or coaches can't tell which campaign actually drives calls without call tracking. WhatConverts closes that gap – plus form tracking and chat tracking. The Pro plan (around $80/mo) covers most solo consultants and small agencies. Weakness: call usage fees are billed on top, and pricing scales fast once many calls or tracking numbers are needed. CallRail is the main alternative and slightly more polished in usage; WhatConverts has the stronger form and multi-channel attribution.