GetResponse Review 2026: Newsletters, Funnels & Webinars Tested

GetResponse has been on the market for over 25 years and is one of the best-known email marketing platforms worldwide. What sets the Polish company apart from typical competitors like Mailchimp, Brevo, or ActiveCampaign is the sheer breadth: newsletters, marketing automation, landing pages, sales funnels, webinars, and even a course creator are all available in a single platform. For freelancers and small businesses, that means fewer tools, fewer integrations, and lower monthly costs — if the all-in-one package is genuinely needed.

What does GetResponse actually offer?

GetResponse markets itself as an "all-in-one marketing platform" — and unlike many competitors, that label holds up. The product covers six functional areas that are usually spread across separate tools:

• Email marketing & newsletters: Drag-and-drop editor, AI generator, welcome sequences, segmentation, A/B testing.
• Marketing automation: Workflows with triggers and conditions, tagging, score-based segmentation — unlimited from the Marketer plan up.
• Landing pages & forms: Built-in builder with templates, conversion-focused optimization, popups, and embeddable forms.
• Sales funnels: A funnel builder that covers everything from landing page through email sequence to checkout.
• Webinars: Live and automated webinars with recording and chat (Creator plan).
• Course creator: Build online courses with drip content, quizzes, and certificates (Creator plan, up to 500 students).

What GetResponse looks like in practice

For a first visual impression, the official beginner tutorial walks through the dashboard, list management, campaign building, and automation logic:

GetResponse vs. Brevo, ActiveCampaign & Mailchimp

The honest question before every tool purchase: is there anything cheaper or better? Here's the direct comparison at ~1,000 contacts, annual billing:

Takeaway: Brevo wins on price as long as you only need newsletters and basic automation. ActiveCampaign stays the strongest automation engine for complex segmentation. Mailchimp is the safe default but trails on sales funnels and EU hosting. GetResponse takes the lead the moment funnels, webinars or course creation are part of the strategy — best functional breadth at a reasonable price.

What real users say about GetResponse

Across aggregated user ratings (4.2 / 5 on Software Advice, n=524), four praise themes show up repeatedly: modern, customizable templates for emails and landing pages, automation workflows that don't require technical skills, a user-friendly interface for everyday email marketing, and effectiveness for bulk outreach. Frequent criticisms: occasional slow support response on complex technical issues, a restrictive refund policy, and in some areas inconsistency between marketing promises and actual functionality (especially in the higher plans).

Common objections before switching

"I already use Mailchimp — is switching worth it?"

Only if you want to grow beyond plain email marketing. Mailchimp handles newsletters and basic automation well. The moment sales funnels, landing pages, or webinars enter the picture, switching to GetResponse beats licensing three separate tools. For a list under 1,000 contacts, the migration is an afternoon's work — CSV import and a fresh welcome workflow.

"The Marketer plan price feels steep"

It's premium territory: $44/month versus Brevo Business (~$20). The right question is what you'd otherwise stack. Without GetResponse, a typical setup might be Brevo (email) + Carrd (landing page) + Zapier (automation) + WebinarJam (webinars) — easily $80–120/month and four separate logins.

"What happens after the 14-day trial?"

Without upgrading, the account becomes inactive. Lists and campaigns stay stored but can't send. If you're undecided after the trial, the cheapest Starter plan ($13.12) buys decision time — you can upgrade at any moment.

Tutorial: GetResponse in action

To see the funnel side — the path from subscriber to paying customer — in motion, this longer demo includes interactive elements and a free ebook download delivered directly from GetResponse: