Moz Pro: SEO Software for Keyword Research, Rank Tracking and Links
· Updated: Jul 25, 2026
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Ideal for
- SEO beginners who need the industry-standard Domain Authority metric in their reports
- Freelancers and small agencies wanting a manageable, affordable SEO suite
- Solo consultants who want to track rankings and run simple site audits without Semrush pricing
- Content creators who value keyword research with clear Difficulty and Priority scores
USP
The SEO suite behind the industry-standard Domain Authority metric — keyword research, rank tracking and link analysis in one beginner-friendly, comparatively affordable package.
Free to start?
Yes — 7-day free trial (credit card required, ends automatically)
Moz Pro in 30 seconds
What is Moz Pro?
Moz Pro is one of the oldest SEO platforms on the market and the company behind the Domain Authority (DA) metric — the 0-to-100 score that nearly every agency and SEO report cites today. The suite bundles the four SEO fundamentals into one clean interface: keyword research, rank tracking, technical site audits and backlink analysis. On top sit the free MozBar browser extension and a deep library of learning material, from Moz Academy to the guides.
Keyword research and rank tracking
The Keyword Explorer gives every search term a search volume, a Keyword Difficulty from 0 to 100 and a Priority score that folds volume, difficulty and click-through likelihood into a single recommendation — that removes a lot of guesswork for beginners. Rank tracking follows your positions across desktop and mobile, including local rankings, and rolls the trend into tidy campaign dashboards. Watch the budget: the number of keyword queries is tiered, and the Standard plan is tight at roughly 150 per month.
Link analysis and site audits
The Link Explorer shows your backlink profile, referring domains, Spam Score and the Page Authority of individual pages. Moz keeps a large but not the largest index here — for pure backlink depth Ahrefs is ahead, but for standard analysis and watching your own link growth Moz does the job. The Site Crawl checks your website regularly for technical issues (broken links, duplicate content, missing meta tags) and ranks them by severity; the On-Page Grader scores individual pages against a target keyword.
Pricing and the honest math
Starter ($49/month, $39 annually) covers one site, 50 tracked keywords and the Explorer tools — enough for your own site or a small client project. Standard ($99/$79) adds three campaigns, 300 keywords, Site Crawl and the newer Brand Authority and AI Overviews reports. Medium ($179/$143) and Large ($299/$239) scale to 10 and 25 campaigns with much larger query allowances for agencies. Paying yearly saves around 20%. The old 30-day trial has shrunk to 7 days and now requires a credit card. The real draw stays the price: Moz starts well below Semrush and Ahrefs.
Who is Moz Pro right for?
For freelancers, solo consultants and small agencies who take SEO seriously but do not need a full-price cockpit, Moz is the affordable, understandable entry point — especially since clients already know Domain Authority. If you need maximum backlink depth, look at Ahrefs; if you want a complete marketing suite with ad and content tools, compare with Semrush. Find more options in our SEO tools overview.
What We Like About Moz Pro and What We Don't
Pros & Cons
Pros
- Domain Authority and Page Authority are industry standards — clients already know the numbers
- Much cheaper entry point than Semrush or Ahrefs (Starter from $39/month)
- Beginner-friendly interface with clear Difficulty and Priority scores
- Strong learning resources: Moz Academy, guides and the MozBar extension
- All the core tools included: keyword research, rank tracking, site audits, backlinks
Cons
- Smaller backlink index than Ahrefs — the weakest of the big three for pure link analysis
- Tight keyword-query limits on lower plans (Standard: 150/month)
- No PPC, social or content-marketing module like Semrush
- The old 30-day trial has shrunk to 7 days
Pricing
Starter
$39
per month billed annually · $49/mo monthly
- 1 campaign (tracked site)
- 50 tracked keywords
- Keyword Explorer and Link Explorer
- MozBar Premium
Standard
$79
per month billed annually · $99/mo monthly
- 3 campaigns
- 300 tracked keywords
- Site Crawl and On-Page Grader
- Brand Authority and AI Overviews report
Medium
$143
per month billed annually · $179/mo monthly
- 10 campaigns
- 1,500 tracked keywords
- 5,000 keyword queries/month
- 2M pages crawled/month
Large
$239
per month billed annually · $299/mo monthly
- 25 campaigns
- 3,000 tracked keywords
- 15,000 keyword queries/month
- Built for agencies with many clients
Prices may change — check the official website for current plans.
Frequently Asked Questions
How much does Moz Pro cost?
Four plans: Starter $49/month ($39 billed annually), Standard $99/month ($79 annually), Medium $179/month ($143 annually) and Large $299/month ($239 annually). Paying yearly saves around 20%. The plans differ mainly in the number of campaigns, tracked keywords and monthly keyword queries. As of July 2026 — check current pricing at moz.com.
Is there a free version of Moz Pro?
There is no permanent free plan, but Moz offers a 7-day free trial (credit card required, ends automatically if you do not cancel). Moz used to offer 30 days — that is gone. What stays free are individual tools like the MozBar extension and a limited free allowance in Keyword Explorer.
What is Domain Authority and how reliable is it?
Domain Authority (DA) is a Moz-invented 0-to-100 score that estimates a domain’s ranking strength. It is not a Google ranking factor, but it has become a shared language across the industry — almost every pitch and report references it. As a relative comparison between domains it is useful; as absolute truth it is not.
Moz Pro vs Semrush — which is better?
Semrush is the broader all-in-one suite (SEO, PPC, content, social, competitive analysis) with larger databases, but it starts around $140/month. Moz Pro is leaner, cheaper and known for Domain Authority. Rule of thumb: if you only need SEO basics on a small budget, start with Moz; if you want a full marketing cockpit with ad and content tools, choose Semrush. For deep backlink analysis, Ahrefs beats both.
Who is Moz Pro right for?
Freelancers, solo consultants and small agencies who take SEO seriously but do not want to pay $140/month for Semrush. The Starter plan covers keyword research, rank tracking for one site and site audits — enough to run your own site or a client project or two cleanly. Once you are tracking ten clients or running deep competitor analysis, you quickly grow into Medium or Large.
Verdict
Moz Pro is the pragmatic way into SEO: familiar metrics, a clean interface and a price well below Semrush and Ahrefs. Domain Authority is the industry’s shared language, and the core tools — Keyword Explorer, Link Explorer, rank tracking, Site Crawl — are plenty for most freelancers and small agencies. The limits show up in depth: a smaller backlink index than Ahrefs, tight query allowances on the lower plans and no PPC or content module like Semrush. If you want an affordable, understandable SEO toolkit, Moz is a solid pick; if you need maximum data depth, you will pay more elsewhere and get it.
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