How to do Effective SMS Marketing with Textmagic as a Freelancer
As a freelancer, are you looking for direct ways to communicate with clients and promote your services? Textmagic promises simple SMS marketing with high open rates and flexible pricing. Our review shows whether this SMS platform is truly worth it for freelance businesses and where its strengths lie.
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What is Textmagic?
Textmagic is an SMS marketing platform that has been helping businesses reach customers via text messages for over a decade. The company specializes in business SMS and provides an all-in-one solution for marketing campaigns, two-way communication, notifications, and internal team messaging.
Trusted by more than 100,000 users worldwide, the platform stands out for its simplicity. Textmagic is fully self-service, allowing users with no prior experience to get started within minutes. The company places strong emphasis on compliance and is fully GDPR compliant.
Textmagic homepage – SMS & email campaigns with free trial (excerpt from textmagic.com)
Key features of Textmagic
Textmagic offers comprehensive SMS marketing features for modern business communication. The platform enables bulk SMS campaigns with personalized messages using mail merge functionality. You can schedule messages, set up recurring texts, and track campaign performance in real time.
Two-way communication is one of its key strengths. Customers can reply to your SMS messages, and you manage all conversations in a shared inbox. Auto-responders and rules help automate incoming message handling. The email-to-SMS feature allows you to send text messages directly from your existing email client.
For technical integrations, Textmagic provides a robust REST API with detailed documentation and client libraries for major programming languages. Zapier integration connects the platform with thousands of other business apps. Enterprise features such as audit logs, role-based access, and single sign-on complete the offering.
Textmagic Composer: SMS creation with recipient selection and character counter
Textmagic email setup: domain configuration for email campaigns
Why is Textmagic ideal for freelancers?
Freelancers benefit especially from the direct communication channel that SMS provides. With a 90% open rate within the first three minutes, your important messages reach clients more reliably than email. This is crucial for appointment-based services, urgent updates, or time-sensitive marketing campaigns.
The flexible pay-as-you-go structure fits perfectly with irregular freelance budgets. You only pay for the messages you send — there are no monthly base fees. This makes Textmagic particularly attractive for solo freelancers who do not run large campaigns every month.
Ease of use without technical barriers is another major advantage. You can start sending messages immediately without complicated setup or a steep learning curve. Integration into existing workflows through email-to-SMS and API access makes the platform highly versatile.
Textmagic dashboard: SMS setup with number selection and sender ID options
What we like about Textmagic — and what we don’t
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What we like:
Pay-as-you-go pricing with no monthly base fees or hidden costs
High SMS open rates of up to 90% for direct client communication
Easy to use with no technical experience required
Two-way communication with a shared inbox for replies
Comprehensive API and Zapier integration for workflow automation
Email-to-SMS functionality for sending messages directly from your email client
GDPR compliance with enterprise-level security features
Global coverage available in more than 190 countries
Free trial available for testing
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What we like less:
Only available in the browser, no native mobile apps
Image integration in messages is not optimally implemented
No price negotiation or volume discounts available
Some features are only available in higher-tier plans
Pricing of Textmagic
Textmagic uses a transparent pay-as-you-go model without hidden fees. In Germany, outgoing SMS messages cost €0.088 per message (160 characters, plain text). When using a connected CPaaS number, the price drops to €0.01 per SMS plus CPaaS provider fees.
Virtual phone numbers cost €30 per month in Germany. Incoming SMS messages are free. Email campaigns are charged at €0.006 per email, regardless of size or destination. Phone number validation costs €0.04 per lookup.
Additional services include call forwarding at €0.073 per minute. Many features such as WhatsApp/Facebook/Instagram integration, email helpdesk tickets, live chat, and SSO are available at no additional cost. Outgoing voice calls cost €0.133 per minute.
Textmagic pricing table Germany – SMS from €0.088, emails from €0.006 (excerpt from textmagic.com)
Note: The prices listed reflect the status at the time of publication and may change at any time. For the latest pricing and conditions, please visit the provider’s official website: See current pricing
Final verdict: Is Textmagic worth it for freelancers?
Textmagic is a solid choice for freelancers seeking direct client communication via SMS while maintaining flexibility in cost and usage. High open rates and ease of use make the platform particularly valuable for time-sensitive communication and marketing campaigns.
Textmagic is especially suitable for freelancers in service-based industries such as consulting, coaching, skilled trades, or local services. SMS can provide real value for appointment confirmations, reminders, and client support. The pay-as-you-go structure is ideal for irregular usage patterns.
It may be less suitable for freelancers with extremely tight budgets or those who primarily serve international clients, as international SMS pricing can be higher. Freelancers who rely heavily on visual content may also prefer other marketing channels.
Alternatives to Textmagic – what else is available?
More marketing-focused features, but higher monthly costs starting at $39.
Developer-focused solution with greater technical flexibility.
Multi-channel platform offering SMS, email, and fax services.
Specialized in SMS marketing with a user-friendly interface.
Enterprise-level solution with comprehensive communication APIs.
Combines SMS with email marketing and CRM features.
Focuses on marketing campaigns with advanced targeting options.
The best way to decide is to test it yourself.
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Image credits: All screenshots, brand names, and product names used in our articles are the property of their respective owners. Images are used solely for illustration and review purposes. Screenshots created by us within the software show interfaces or elements of the respective tools and remain the intellectual property of the corresponding brands. Unless otherwise stated, images are sourced from the providers’ official websites. We link original sources where possible and recommend checking current information and pricing directly on the official product pages.